Steps to get the internship: A family friend told me about the company and gave me contact information. From there, I sent in my resume and had a series of phone interviews/in-person interviews.
Day-to-day activities: The company is run by just 4 people so I had a lot of responsibilities. I worked under the head of marketing and sponsorship, so I went to all related meetings, activated for the current sponsors, came up with promotional activities, helped organize/run events and leagues, and managed social media.
Most rewarding: I really liked how much responsibility and authority I had. It wasn't an internship where I was babied; I was treated like a real employee.
Biggest challenge: Sometimes it was tough to have so much responsibility. It was overwhelming at times how much I had to do. Seeing as how I had only completed 2 years in my sport management program, I didn't have all the skills necessary to perform some of the tasks that were thrown at me.
Most important thing learned: I learned the importance of details. Simple things like keeping a marketing table clean at an event or personally helping a customer solve a problem make a huge difference. Everything you do represents the company so it is important that everything you do, even the smallest of things, represents the company in a positive light.
Key advice: Take your job seriously. You get out what you put in, so if you work hard you can end up learning quite a bit.